About me
I’m a Brazilian-Australian Producer who’s just made the jump to London!
For the last 7 years, I’ve been working in different industries, and became passionate about learning everything about companies' needs, and how to better communicate with audiences. I've pitched ideas, and managed productions of all sizes and budgets, and loved balancing my strong people skills, sharp project management, and creative spark. I'm very used to working in high-pressure environments where details matter, and also dealing with high profile talent.
On top of my production chops, my background in digital marketing means I know the ins and outs of content distribution across digital platforms, and what are the current trends out there. I love tailoring content for each channel to maximise reach, engagement, and views.
Experience
Apple (Via Hogarth)
July 2024 - November 2024
Content Production Manager​
Sydney Opera House
July 2019 - March 2024
Creative Production Manager​
Digital Marketing Coordinator - Video Channels
Times Academy
March 2018 - July 2019
Media and Comms Officer
ikOala
April 2017 - March 2018
Digital Marketing Coordinator
CTEEP
August 2015 - December 2016
Internal Comms Intern
I freelanced with Apple on two projects between July and November 2024. For the company’s 2024 product launch, I handled the pre-production of content, adapting digital and print assets for the European and British markets. This involved managing translators, curating UGC, testing assets, and securing licenses. For the Apple Education project, I gathered digital imagery and managed the production of design assets to enhance app tutorials on the company's Learning Centre.
At SOH, I worked in different roles within the wider Marketing portfolio, passing by the in-house Digital and Creative teams. My day-to-day involved pitching and producing digital content pieces, managing project budgets of up to AUD 150k, following procurement and drafting legal contracts, licensing assets across private and public institutions, wrangling talent for video and photo shoots, liaising with talent managers to book influencers and artists for content creation, securing venues for events and shoots, as well as managing the team’s resource and workload.
During my time at the House, I have pitched and produced some of the most successful pieces of content released in the last 5 years. These include the Sydney Opera House’s 50 Birthday campaign ‘Play it Safe’ (main video and behind-the-scenes content), House Vault music series, Creative Learning 2024 Program Illustrations, Dance Rites 2019 pre-roll video, Walk Off the Earth performing ‘Thunderstruck’ by AC/DC, as well as both Sydney Opera House Virtual Escape Rooms.
I integrated the internal Marketing team, planning digital content to boost sales for various target markets, strategically managed the company’s social platforms through monitoring, analysing and improving its performance. Assisted the sales team by producing events for diverse stakeholders (prospective students and agencies), as well as produced and edited multiple promotional videos to support campaigns.
Some of my achievements include doubling the number of Facebook followers organically within 6 months, increasing its social channel’s engagement rate by 55% and producing the company’s most watched social video ‘British vs Australian: The Battle’
At ikOala, I worked in direct contact with the company’s directors developing sales strategies based on competitor’s activities and target sales. I also recommended and implemented several marketing campaigns to boost sales via website, EDMs and socials.
Some of my achievements on this role include successfully re-developing the company’s EDM structure, implementing ikOala’s most popular giveaway campaign, reaching 16k consumers within Australia and maintaining an average CTR of 2.75% and 26% CTOR for the company’s Newsletter, complying with industry standards
At CTEEP, I worked in direct contact with integrated communication agencies to follow up on campaign requests and liaised with internal stakeholders to create communication campaigns for over 1,400 employees.
I developed my content production skills writing monthly articles for the company’s internal magazine, producing visual content for dissemination on digital channels such as intranet, notice board, internal EDMs.
I also honed my analytical capacity by tracking campaigns performance through Google Analytics, as well as event production skills by organising and managing events for the internal public.
Education
Faculdade Cásper Líbero - São Paulo / Brazil
​2016/ BA in Public Relations
Courses
University of Sydney
October 2022
AFTRS
July 2020
Pacific Training Group
July 2017 - June 2019
EIP International College
January 2017 - July 2017
IULM
September 2014 - February 2015
Faculdades EST
February 2007 - December 2009
Video Marketing Strategy
Intro to Screen Business
Certificate III and Diploma of Events Management
Certificate II of Media and Creative Industries
PR and Marketing - Erasmus Exchange
Classical Music Theory
Languages
English
Portuguese
Italian​